WebOpts Search Engine Marketing
PPC Campaign System
• Initialization of PPC campaigns for Google Adwords, Overture and/or LookSmart
• Advanced keyword and competitive landscape research for target marketing in your segment
• Keyword environment development
• Keyword analysis and selection
• Pricing analysis based on your keyword phrases
• Campaign construction
• Ad group assemblage for keyword phrases
• Copywriting, revising and improving ad text and ad groups
• Tracking URL system (inclusion)
• Daily scrutinizing of budget and clicks
• Weekly adjustments to bids and keyword phrases based on results
• Refinement of landing pages
• Monthly reports and analysis of results


