WebOpts Search Engine Marketing

PPC Campaign System

• Initialization of PPC campaigns for Google Adwords, Overture and/or LookSmart

• Advanced keyword and competitive landscape research for target marketing in your segment

• Keyword environment development

• Keyword analysis and selection

• Pricing analysis based on your keyword phrases

• Campaign construction

• Ad group assemblage for keyword phrases

• Copywriting, revising and improving ad text and ad groups

• Tracking URL system (inclusion)

• Daily scrutinizing of budget and clicks

• Weekly adjustments to bids and keyword phrases based on results

• Refinement of landing pages

• Monthly reports and analysis of results