Optimization Code of Ethics
WebOpts obligates itself to promoting the highest standard of professional ethical norms, values, and precepts for its clients.
Norms:
• Search engine marketers must do no harm
• Search engine marketers must cultivate confidence in search engine marketing
• Search engine marketers must embrace, communicate and apply the fundamental ethical values that will advance consumer confidence in the honesty of the marketing exchange system
Ethical Values:
• Honesty: to be truthful and straightforward in our communication with clients
• Responsibility: to acknowledge the consequences of our marketing decisions and strategies
• Fairness: to make every effort to balance the needs of the client with the interests of WebOpts
• Respect: to acknowledge the fundamental self-respect of all clients
• Citizenship: to perform the economic, legal, and societal responsibilities that serve clients in a strategic manner
