The Cochran Firm:
"Webopts has really been an asset in helping our company grow. The site they developed for us not only receives a large amount of traffic, but a large amount of quality traffic. They are fast, efficient and professional..."
Optimization Code of Ethics
WebOpts obligates itself to promoting the highest standard of professional ethical norms, values, and precepts for its clients.
Norms:
- Search engine marketers must do no harm
- Search engine marketers must cultivate confidence in search engine marketing
- Search engine marketers must embrace, communicate and apply the fundamental ethical values that will advance consumer confidence in the honesty of the marketing exchange system
Ethical Values:
- Honesty: to be truthful and straightforward in our communication with clients
- Responsibility: to acknowledge the consequences of our marketing decisions and strategies
- Fairness: to make every effort to balance the needs of the client with the interests of WebOpts
- Respect: to acknowledge the fundamental self-respect of all clients
- Citizenship: to perform the economic, legal, and societal responsibilities that serve clients in a strategic manner